Using SEO keywords in different forms

If you're in the process of writing your web site or editing your web site for more search engine friendly copy, determining how to use your optimal keywords is a major task.

Clients sometimes ask about using plural and singular forms of the keywords.

Let’s say your web site is for architect services, and one of your most important keyword phrases is “south florida architects”.

You should use the words in their natural form according to your content, plural and singular for nouns, as well as all forms of verbs. This means you can feel free to use “south florida architect”, “architects in south florida”, etc., according to what fits naturally in your message.

This will help your writing sound more natural and provide more opportunities to use the keywords. Industry experts have found that most search engines will recognize the keywords in their different forms, including plurals, misspellings, and common verb variations.


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Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.


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