It’s only natural. Your customers want to know what other customers think of their experience with you before buying, booking or signing up. And they’ll go wherever they need to go to find out. Hence the growth of online review sites like Yelp.com. If you sell in the B2B space, you may be faced with providing references, another form of testimonial.
Making customer testimonials available on your own web properties is a great way to keep shoppers and prospects on your site while you provide credible feedback from others.
I was recently asked by owners of a web site promoting cabin rentals in Georgia how they could best integrate the testimonials they had collected, either in their web site or blog. The tips we provided can apply across a range of industries, so see the takeaway points of our discussion below:
Here’s what the post could look like:
Just got another note from a couple who took advantage of nearly all the Fighting Town Creek area has to offer, from golf to canoeing to delectable apple pastries. Seems J.B. even found how cold the river is in December - the hard way! See what this couple thought of their stay with us below…
Just a note to share how enjoyable it was for us staying at River Lodge (which is part of the Rainbow cabins). What a fantastic area to get close to nature, God and all the wildlife there. This beautiful cabin in the woodsy atmosphere on Fighting town creek was the perfect place to read, relax, or just enjoy family and friends. We saw several deer, racoons and wanted to see a bear but missed out. The hot tub was very relaxing and everybody must try it in December when there is snow on the ground. Loved all the Video games and became quite proficient at the golf game. Speaking of golf, Butternut Golf course in Blairsville offers a challenge to those who love the game. For the more adventuresome type, try canoeing down fighting town creek but I must warn you that the water is very cold. I found out the hard way.
If you enjoy apples, fried apple pies and apple fritters like I do then you must visit Mercier Apple house just down the road. Yummy. We are looking forward to our next stay at the Riverlodge, maybe when the fall color is at its peak.
J.B. Smith & Judy Smith
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