Search Engine Optimization, Online Marketing & Web Development Services

Free Press Release Distribution – A Great Way to Get your PR Noticed

Published 04/08/2009

Free press release distribution outlets provide an inexpensive option for sharing your press release with as many people as possible – along with reaping the benefits of search engine optimization.

A press release optimized for the search engines is one of several ways to build inbound links, site rankings and establish your business as an industry authority.

Of course, the first place your press release should be is in an optimized pressroom – much like the one found here – basically, a one-stop shop for all informational resources on your website.

Reach a wider audience with free press release distribution outlets

As for determining which outlets will benefit you the most, the criteria are the same as paid press release distribution services – they allow you to specify keywords, use text and anchor links, optimize metatags and so on. There are many free outlets out there to choose from and it would be impossible to list them all here.

Some outlets are industry specific while others are more like traditional newswire services – the big difference between free and paid is the extent of distribution. Most free services only create one page on a particular site and do not syndicate the press release like Marketwire does so it pays to use more than one and keep track of where your press release is appearing to see how the outlet does.

Examples of popular free press release distribution outlets include:

1.PRLog – Distributes to Google News and numerous search engines and allows user to choose categories that fit their topic/industry. HTML links are allowed in the body of the press release along with multiple categories and keywords.

2.PR.com – Free distribution to one industry channel, general search engines and on PR.com. Additional industry channels and visibility enhancements are available for a nominal fee.

3.PRCompass – Free distribution to search engines, newswires and websites along with RSS feeds and social media buttons so viewers can share the press release with their friends on Facebook, Digg, Technorati or numerous other social media utilities.

4.Tech Expo World – An example of a free industry specific press release distribution service where you can specify up to three keywords in each release that will link to your company’s homepage.

These are only just a handful of the free press release distribution outlets available out there. Carefully research an outlet for the criteria mentioned above and in related articles found in the search engine optimization knowledge center.

Contact us today and see how a press release optimized for the search engines can bring valuable benefits to your small business.

About SEO Advantage

SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.


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