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Is Your Web Site Annoying Net Surfers?

eMarketer recently published an article detailing the results of a survey that took a look at the complaints of Internet users.

Here are some of the most annoying features of commercial web sites, according to the survey of 2,500 adult American consumers.

Pop-up ads

Registration and log-on requirements

Installation of extra software to view site

Slow-loading pages

Dead links

Confusing navigation (hard to find pages, too many clicks)

Out-of-date content

No contact info (web form only)

Music or audio that plays automatically

Inability to use browser back button

Ineffective site search tool

Overdone sites (unnecessary features)

Moving text

Opening a new window for a link

Poor appearance (colors, fonts, format)

Respondents said they were extremely or somewhat likely to not visit a site again if it contained annoying features.

70% of users said they might not purchase through the web site or even from the company offline.

Although pop-ups were by far the most cited annoying feature, Advertising.com reports that pop-ups and pop-unders are one of the greatest sources of online ad revenues. As well, registration requirement is likely to increase, since it provides a means to gather user information and deliver targeted content.

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