Search Engine Optimization, Online Marketing & Web Development Services

A couple of months back, I had a meeting with a small ad agency about helping them write their website. When I mentioned making sure it was optimized for the search engines, one of the principals said, "Oh, we know all about that. You just put the keywords all through the text." Just goes to show you that even those you might look to for help in this area often don't know the specifics...

Just a shortie, but these recommendations from David Mill can help clear up some of the confusion that beginning copywriters sometimes feel when working on their first online projects:

1. Shoot for a copy length of 300 to 500 words per page.
2. Use key phrases consistently throughout your copy, especially within the first 125 to 250 characters.
3. Put important keywords at the beginning of the Description Tags, and use 200 characters or less.
4. Use the most important key phrases at the start of the Keywords Tags and use each keyword no more than three times.
5. Place key phrases in the Title Tags, especiallywithin the first 60 characters.
6. Organize content logically and divide copy into separate pages, with each page focused on a different subject.

Source: David Mill, "Content is King," NEPA Hotline, 9/12/05, p. 5.

Search Engine Optimization Blog Article...

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