Why You Might Want to Check Out the Best of Web Analytics Guide

An email from Web Trends today announced that they've compiled 12 of their best articles in a Best Of guide.

I was interested, since analytics are key to measuring success and refining your online marketing efforts, and those who specialize in analytics can clearly see results across the varied industries of their clients - surely they must have some worthwhile advice.

For example, 5 key areas the Best of Web Analytics Guide include how to:

Breakdown a Conversion Funnel

Calculate your Online Conversion Rates

Define Key Performance Indicators

Audit Before You Redesign

Create Landing Pages that Convert

You'll Have to Sign In - But Consider It An Opportunity
You'll have to either sign in or sign up with yor contact information in order to get to the page where you can download the guide. Which means this guide is a lead generation vehicle for Web Analytics.

This should be of interest to you as a marketer, even if you're not considering using Web Trends. Although a nuisance for many who just want the free content, getting on the "lead lists" for companies like this gives you a firsthand look at how competitors or operators in certain industries carry out their campaigns.

I may get a follow up call or email. And you can bet that I love to collect and analyze those, from all the companies in our industry. Designers, take note of layouts and typesetting methods used. Copywriters, see the approach the copy takes. You'll notice trends and be able to spot the ones that are working and used more often.

Go here to see the landing page from the promotional email: Best of Web Analytics Guide

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