Report from the 2005 AWAI Copywriting Bootcamp

8 A.M., Thursday, October 06, 2005 Delray Beach - Upon entering the Seacrest room at the Marriott, it immediately becomes apparent that copywriters come in all sizes, ages, shapes, and personas. With 200 participants from all over the country, the next 3 days are going to give me plenty of great chances to meet other copywriters and marketing managers.

But I was actually a little surprised to see such a variety of people - probably because I expected that I was the average copywriter. I never get to meet other copywriters in my work. Its usually me, a designer / programmer, andSEO specialists working on client projects.

But that's about to change...

That brings me to the reason Im here at the 2005 AWAI Copywriting Bootcamp. Yes, I'm a copywriter. And I do hope to pick up some new tricks of the trade...

But, the real reason is that SEO Advantage is growing. I wholeheartedly believe its because the quality of work we do is exceptional. And when you do good work, clients stay with you. People refer you to colleagues...and before you know it, you're in demand.

So I'm here to scout top copywriting talent to help meet our demand.

I'll let you know how it goes. Check back over the next few days to see my summaries of many of the important points presented in sessions like "Worlds Best Headline Writing Secrets", "Closing Out the Package: How to Generate that Yes Response", and many more!

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