Check out this article at Search Engine Watch discussing non-SEO ways to get high search engine rankings...I know it's a little old but there are some great tips that are useful nonetheless.

First is usability - foremost authority on website usability Dr. Jakob Nielsen writes "site design must be aimed with simplicity above all else, with as few distractions as possible and with very clear information architecture and matching navigation tools." Simple architecture alone makes it easier for search engines to spyder the site - which will be appreciated and rewarded.

Next, collaborate offline and online marketing efforts - ensure the message being delivered through offline marketing channels is making its way into the site's visible copy. Super Bowl ads provide a great opportunity to see if companies are doing this.

Third, incorporate traditional PR efforts into the SEO plan. It is becoming pretty apparent the optimized press releases are a great way to build search engine rankings...many SEO firms are hiring old-school PR professionals to help with this.

Next, seek out and participate in online communities that are related to your industry - the travel industry for example has literally thousands of blogs and other social networking venues. You can also get great feedback for products and services through user-generated content.

And finally, keep content fresh...continuously adding new and appealing content to your site will build rankings and help keep them there.

When thinking beyond search engine optimization specifically, keep these factors in mind to build high rankings and keep them there

Read the article here.


Search Engine Optimization Blog Article...