Facebook is one of the most popular, and fastest growing, social networks on the Internet. Users create profiles and interact with friends online - trading articles, playing games, chatting etc.

With over 200,000,000 active users, opportunities abound for everyone from local small businesses to large corporations - the fastest demographic is those over 30, the average user has 120 friends and there are over 850 million photos uploaded each month.

Many well known brands have "fan" pages on Facebook...Krispy Kreme Donuts for example has over 280,000 "fans". You can even become a "fan" of our search engine optimization firm SEO Advantage!

But advertising holds the most promise - targeted ads appear on a user's page whenever they're on Facebook. Ads are targeted not only from interests and hometown listed on a user's profile but more and more from items users post on their "wall".

When I'm on Facebook for instance, I see ads for Tom Clancy novels since I have that listed as one of my book interests...or ads for local businesses here in Gainesville, Florida...and even ads related to my job as a copywriter. I just found out about an interesting documentary coming on soon that I hope to watch.

Facebook advertising is still in its infancy though - especially compared to Google advertising - but, this means many untapped opportunities are out there. Easily create image and text based ads and target them on the basis of age, gender, location and more - or consult with someone experienced in social media optimization & marketing.


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