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New Search Engine Marketing and Social Media Performance Standards Proposed
2009 may well be a turn-key year in respect to how businesses advertise their products and services. A study by the Chief Marketing Officer Council found that spending on social media and search engine optimization will exceed traditional media by 50% this year.
The DM3 model aims looks at 6 core areas in assessing online marketing efforts across all online channels - which include measurement strategy, analytics resources and domain expertise, data integration and visualization, data analysis and insight, adoption and governance and ongoing optimization.
Each of these areas is scored on a 1 to 4, low to high scale.
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