Inbound links to your website come from external websites linking back to you - they are extremely valuable in most cases (i.e. merit-based and voluntary) as it signals to search engines your site is important to others - inbound links are an important component to search engine optimization.
Relevant and quality inbound links boost your PageRank in Google...these links come to sites that have compelling content or offer some unique service.
Most inbound links enhance search engine rankings but if one is from a spammy sort of site, it won't be recognized by Google. Let's say you have three inbound links to your site but one is from a spam site...Google will only recognize two of them.
Google has a brief but very informative article on
building inbound links to your website - the first and most important step being the continual addition of unique and interesting content. Start a blog of your own and usefully participate in related blogs across the Internet, teach new ideas or offer some great and unique product or service.
After reading the article, check out this
SEO discussion at Search Engine Watch for more insights from the pros on inbound links and how they can accelerate your search engine rankings.
Search Engine Optimization Blog Article...