It was announced here in this search engine optimization e-blog on April 7th a new A.P. policy aimed at controlling the use of its content on search engines and by bloggers.

Any blog or site that uses A.P's work must obtain permission and share revenue...or face legal challenge.

At their annual meeting where the announcement was made in April, AP Chairman Dean Singleton stated "The news cooperative would work with portals and other partners who properly license content - and would pursue legal and legislative actions against those who don't."

Search engines like Google and Yahoo! and news aggregators like Drudge Report contend using a headline and first few sentences of someone else's story - linking to that story on the original publication's website - is allowed under the "fair use" doctrine of the U.S. Copyright Act.

Gain a better understanding of the implications of A.P.'s new policy from a search engine marketing perspective by reading this article by Rich Ord over at WebProNews...and see what others think of A.P.'s new policy in the comments at the bottom.

"Fair use" is in play here - the idea for this post came from the article linked above - but, WebProNews is getting another link to their site so they benefit in SEO terms.



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