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Searching More and More Online

Seems people use the Internet for finding stuff more and more. Not that it's surprising...

Neilson//NetRating released a few figures recently: in December 2005 more than 5.1 billion searches were completed online. The previous December saw only 3.3 billion.

I'm always reminding people in my family to "just Google it" when they want to know something. Pretty soon, even the slow adopters will catch on. And once you get used to the idea that you can find out almost anything online, you start to look up EVVVVERRYTHING...

So it's easy to see that the number of searches online is going to keep going up....

But just where is everyone searching online?

According to the Neilson//NetRating study, 49% of people used Google (up about 8% from last year), less than 11% used MSN (down from 15%) and 21% used Yahoo (about the same).

Here's the study, in PDF: Online Searches Grow 50% Year-Over-Year...





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