Search Engine Optimization, Online Marketing & Web Development Services



Search Engine Optimization - home >> Search Engine News >> Why logos are out and the name is in



Why logos are out and the name is in

TechNewsWorld carries an interesting article that discusses how the Internet has changed the fundamentals of advertising and marketing. Especially how the big companies previously used an expensive shotgun approach to display their name, logo, and colors everywhere they could. Now, marketing occurs on a one-to-one basis, with messages customized to users and audiences.

The author, Naseem Javed, says, "Corporations, under the new rules, are developing sophisticated Web presence and working on global portalization of the entire corporation. In this major shift, there is a serious decline of the traditional collateral material that corporations produced under the old rules of corporate identities: intricate brochures, thick catalogs and colorful annual reports. Rather, all imaging and information is being transferred to user-friendly, sophisticated Web sites -- where information changes in an instant and services are available at bullet speed.:

The author says that nowadays "the key to success, or the "magic," clearly lies in the name -- a URL to set the company apart in the global e-commerce arena."

What do you think? Read the whole article here: http://www.technewsworld.com/story/commentary/42157.html

Search Engine Optimization Blog Article...



Bookmark and Share