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How search engines like Google benefit from search engine optimization

Google lists characteristics of reputable search engine optimizers. In Googles opinion, writing copy, helping find relevant directories and writing site architecture seem to be the principal servicesan SEO firm should provide. Google not only underplays any optimization that search engine optimizers do for higher ranking of websites, but also claims it as being unethical.

The most important point that is being overlooked is, both search engines and search engine optimizers want the relevant results on the top. The big advantage with a search engine optimizer is that it places the relevant sites at the top of the relevant resultsthereby assisting search engines in finding the relevant sites. Basically the search engine optimizer is assisting the search engine spiders by feeding them the keywords that the spiders are looking for.

The search engine optimizer cannot put unrelated or irrelevant websites on the top because the search engine algorithms will make sure that only the relevant results are being displayed.

In fact, the search engine optimizer is benefiting not only the owner of the optimized website but also the search engine since the end user is happy by the information he gets through his searches.

Rather than pushing optimizers away, search engines should work with them for higher customer satisfaction.

By Sameer Paranjpe

Search Engine Optimization Blog Article...



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