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Search Engine Optimization - home >> Search Engine News >> New Rules of Marketing & PR: What David Meerman Scott Says About Web Site Content


New Rules of Marketing & PR: What David Meerman Scott Says About Web Site Content

I think David has a lot to say that companies desiring an Internet presence really need to hear.

One area we deal with is designing and developing web sites... We are an SEO firm, but we also know that if a site gets loads of traffic but doesn't convert to buyers, the SEO efforts are essentially wasted. That's one reason we believe that the content on a web site is absolutely critical - having the right topics covered, in enough depth, easily accessible, and working toward our clients' goals for lead generation or sales.

Here's what David has to say:

"Unfortunately, the vast majority of sites are built with the wrong focus. Yes, appearance and navigation are important: Appropriate colors, logos, fonts, and design make a site appealing. The right technologies such as content management systems make sites easier to update. But what really matters is the content, how that content is organized, and how it drives action from buyers."

I couldn't agree more!

Buy the New Rules of Marketing & PR book

Read David's blog


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