Overture and parent company Yahoo! will combine their search marketing products under a new name - Yahoo! Search Marketing Solutions early next quarter. With this change, advertisers will have convenient, one-stop access to the industry's most comprehensive suite of online marketing products and services. And ultimately, Yahoo! Search Marketing Solutions will enable easier, more integrated management of your entire online marketing campaign.
Some of the coming Changes:
-The Overture name will be replaced with Yahoo! Search Marketing Solutions throughout advertiser accounts.
-The current login page for an Overture account will move to a new URL. This new log-in page will also provide you with access to tips, articles and tutorials to help you make the most of your advertising budget.
-In addition, several Overture products will also be renamed:
Precision Match ==>Sponsored Search
Local Match ==>Local Sponsored Search
Site Match Self Serve ==>Search Submit Express
Site Match Xchange ==> Search Submit Pro
For more information:
Yahoo! Search Marketing Solutions FAQs
Search Engine Optimization Blog Article...