Recently...

Google tweaked their algorithm and many sites stopped ranking for their own site name. I do work on a limited number of sites but have many friends who do a good amount of SEO work and have seen many sites disappear from the search results.

In this article Aaron Wall talks about the recent changes in the Google update. Both his site "seobook.com" and the site by seoguy "seoguy.com" have both dropped for the term SEO.

His observation goes over unatural link structures as one of the colprits. Aaron even goes over a list of what Google may have done. This of course is all hypothetical since no one but Google know what they did.

Here are some good quotes that have been taken from the article.

"Does My Site Deserve to Rank Well for "SEO"?
In many search algorithms it does, but relevancy is in the eye of the beholder.
For most optimists the genericness of the term means it does not have much value other than as a mantle piece."

"WWGD? What Would Google Do?
Google tells people to create content that is good for their users and they can't say that they are doing the same when they filter out tens of thousands of domains for their official site names. "

"My site has a bunch of naturally occuring links, and seeing how some other sites do more sitewide advertising than mine I did not think my site was prone to ranking fluctuations for its official name."

Read the article



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