Auditing your website for SEO from time to time is vital to ensuring you maintain high search engine rankings and site traffic.

Three veteran search engine optimization professionals (read about their workshops at the SMX Conference) recently gave their perspective on how search engines work and things you should look at when conducting an audit.

First up was Derrick Wheeler, who explained how search engines work. Organic search engine optimization is the process by which you systematically satisfy the needs of the search engines and your users. Successfully troubleshooting anything requires information.

Refer to your log files and Webmaster tools to see how a search engine is crawling your site. Check to see how you rank for certain keywords and determine how much traffic you get from search engines. Also, understand how people navigate when they are on your site.

Next, Adam Audette explains that SEO site audits are part art, part science. If a site or navigation just doesn't seem right, you need to dive-in and figure out why. This art requires diligence and trust.

Once problems have been identified, SEOs have many tools at their disposal. Like science, everything must be documented.

Vanessa Fox was the other speaker...she has developed different checklists you can employ to conduct an SEO audit. These checklists include important things like URL discovery, accessibility and crawl efficiency to name a few.

Read the article at Outspoken Media for more information on SEO audits and helping your site maintain peak performance for the long-term.


Search Engine Optimization Blog Article...