Find an interesting discussion at Search Engine World involving targeted landing pages - a questioner is trying to improve their conversion rate for a "speed dating" service website.

His site appears #1 in Google rankings for the keyword "speed dating" - but he also offers other services and is concerned when someone clicks on his site directly from Google search, they quickly leave because they can't find what they want - in the thread, he's looking for any issues he should consider before setting up re-directs to targeted landing pages if certain terms are contained in the referring URL.

While this may sound like a plausible solution, the problem lies more in the site's architecture according to various replies from some of the best minds in the search engine optimization world.

One tip is to never rely 100% on keywords as a "lead qualifier" - in terms of conversions, messaging and site design are more important. The goal of search engine optimization (SEO) is to drive traffic to a site - getting someone to buy is more tethered to those other important characteristics.

If you're considering targeted landing pages along these lines, beware of the consequences it could have with Google. A SEW forums editor also commented in this thread that Google could see that as a form of cloaking.

See the thread here.


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