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Organic Search Increasingly Important as a Traffic Driver
In general, visits to search engines were 8% greater in April, 2009 than they were a year ago. Ratio of clicks from paid search has declined due to reduced spending caused by the global recession.
The data suggests companies are getting better about optimizing their sites for the search engines. Also, the growing popularity of social media outlets like Facebook, Twitter and even blogs produce quick pages on websites that are quickly indexed, resulting in higher organic search rankings.
Read the full article on Hitwise's blog here.
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