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The New Rules of Marketing & PR - Working the Bloggers

Just got a Google Alert that there's a new mention of me on the Internet this morning (a neat feature by the way - you can ask to receive "alerts" when Google indexes content related to any topic you want to monitor here: http://www.google.com/alerts)

Lo and behold, the new post by John Koetsier (another pleasantly surprised blogger) said that I'd been included in David Meerman's latest book "The New Rules of Marketing & PR" with a thank you for helping him write it!

I do write about using PR on the Web quite often, and it's a service we offer our clients to help them elevate their online media presence. But I do have to clarify that this tactic by David Meerman Scott is less a thank you for helping him write the book than a means to promote it. A fantastic example of his own advice!

I am flattered for the mention and look forward to reviewing the full book for our readers. Thanks, David!

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