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Seems some advertisers are still not savvy on capturing all the media exposure their huge investment in Super Bowl advertising can bring them.

Reprise Media conducted some primary research to test how well Super Bowl advertisers capitalized on the buzz they paid millions to create - by looking at their supporting presence online.

In an age where just about everyone turns to the Internet to "find out more", it's amazing that any company can spend that much money for a TV ad that gains such high viewership and not use that momentum to their advantage online.

In the report, the author comments that "some even provided virtually free traffic for their competitors. Ford had one of the more memorable commercials for their new Escape hybrid vehicle, starring Kermit The Frog. Competitor GM purchased the word Kermit [in paid search ads] to promote their own hybrid car line, essentially getting all of the benefits of having a Super Bowl ad, with none of the hassles." Ooops!

Another company mentioned in the report couldn't even be found online. PS Cleaning Products used the Super Bowl to launch a new brand - but too bad for any consumers who want to find out more about it on the Internet!

Get the lowdown on Reprise's Super Bowl Scorecard of advertisers' TV-to-online maximization of ad exposure.

Search Engine Optimization Blog Article...

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