Byte Level Research just published The 2006 Web Globalization Report Card.
The report rates 300 web sites across 22 industry categories, using a methodology that has evolved over the last three years to include a mix of quantitative and qualitative metrics that not only improve the user experience globally but also result in Web sites that can be efficiently scaled to reach additional markets.
Byte Level Research has identified five online best practices as the foundation of its scoring methodology for global web sites, including:
Web pages display quickly
Content is in the user’s native language
Content is localized for the user’s country and culture
Localized content is easy to find
Web design and branding is globally consistent
According to the report, the top 20 web sites are:
1) Google.com
2) Wikipedia.org
3) HP.com
4) Cisco.com
5) IBM.com
6) Dell.com
7) Ikea.com
8) VolvoCars.com
9) DHL.com
10) Xerox.com
11) Cat.com (Caterpillar)
12) Scania.com
13) PG.com (Procter & Gamble)
14) AmericanExpress.com
15) Europa.eu.int (the European Union)
16) Deloitte.com (Deloitte Touche Tohmatsu)
17) TNT.com
18) Citi.com (Citibank)
19) Yahoo.com
20) PwcGlobal.com (PricewaterhouseCoopers)
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