Pay per click fraud has been a hot topic in 2005. With rising concerns about how vast and wide it's affects are companies like VeriClix, Click Sentinel and Who's Clicking Who have sprung up over night. One of the biggest concerns is that with all this revenue flowing in through ads how do you monitor what's legit and what is fraud. You need thresholds that can be set.

Allowing the Search Engine / Pay Per Click companies to internally audit and set spam thresholds is a conflict of interests. What they deem as "tolerable fraud" translates into Millions of dollars added to their bottom line. That's Millions in stolen money out of your pocket.

So what is the solution? Well right now it's at a stale mate. Search Engines and PPC companies are quickly adding addendums to their TOS clauses which rule out fraud data from a 3rd party source. So essentially this means that that PPC companies are auditing themselves. This would be like letting Enron or Worldcom audit their own holdings.

With the rise of fame of all these start up PPC auditing companies Adwords, Yahoo Internet Marketing and the other PPC companies have got to be feeling the heat. Just recently Google Adwords stopped the PPC ads for click fraud terms in their results. This is probably just the tip of the iceberg and is a good assurance that they are feeling the heat. I wouldn't be surprised to see more fraud related headlines before the year is out.


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