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Search Engine Optimization - home >> Search Engine News >> Ecommerce copywriting - are you optimizing ALL your pages?


Ecommerce copywriting - are you optimizing ALL your pages?

As a copywriter for over 10 years and with an SEO/online marketing firm for 4 years now, I've worked with ecommerce web sites pursuing different goals. Occasionally writing descriptions for new products, sometimes the addition of unique content for product category pages or generating informational pages for SEO purposes.

I'd like to encourage you to keep in mind when you're hiring a copywriter to help you with your ecommerce copy that you can use content to optimize your site in more places than you might think. What about site policies? Existing help or FAQ sections? Even pages like "create an account", etc., can benefit from an infusion of personality, and there may be opportunities for keyword usage there, too.

See how we created both a brand personality and keyword-rich copy throughout ALL copy, from site policies to informational pages and product copy for a new organic clothing retailer. We helped them gain rankings for significant keywords before they even launched their ecommerce site sections! Visit FashionAndEarth.com. to see what I'm talking about.

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