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Web Site Planning Can Save Your Web site from Morphing Out of Control

Every organization has its challenges when it comes to its web site. Maybe you have different product departments in charge of different sections, or just a shortage of resources that means new content just gets put wherever it happens to land... if you can even get new content produced, that is.

Too many companies end up with a web site that is out of control. Some items posted here, others posted there, even though they are for the same audience. Eventually only those working on the site can find everything! Pity that your site visitors don't have the patience to crawl your entire site looking for your relevant content.

So, how do you make sure your site focuses on its intended goals? (Or, maybe you're not even sure what your goals should be...)

Web Site Planning

Of course everyone believes that planning is important - in theory. And it's true you need to balance time spent planning and actually getting things done.

While you can never pinpoint every single detail - that simply wouldn't be realistic - you can create a web site plan that will guide all your web site development activities, whether you're redesigning your site, creating a new site, or just want to get your current site under better control.

One element of planning for your web site includes creating what we like to call a "Sytem Plan".

Our System Plans are based on the goals of a site. For example, you may want your site to generate leads and recruit new channel partners. The System Plan reveals opportunities for content and structures that help you achieve those goals, whether by reorganizing your site for optimal appeal to those audiences or adding and growing new sections.

Your System Plan outlines your web site plan for navigation, sections of content, and pathways through your web site for your target audiences.

While a System Plan is different for every web site, it provides a major benefit that all can appreciate. Your System Plan gives you a roadmap that can be shared among different departments and teams (think Marketing and IT) to ensure that all new content, promotions, web forms, and user paths are following a master plan - to help you unify your web site and prevent it from morphing out of control.

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