Search Engine Optimization
Latest News and Discussions

A couple months ago, several web copywriters and I were interviewed by author Vickie Taylor as she was putting together the book "The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale - What You Need to Know Explained Simply".

Yesterday I received my copy in the mail. Sure enough, she has included my 5-page interview, along with those of the dozen or so other web copywriters she interviewed. I was pleased to see my colleague Marte Cliff there, among some other familiar names I know from the online copywriting world. Marte and the others contributed some fantastic nuggets for web copywriters just starting out.

All in all, this book is a good starting point if you:
- Want to learn what a web copywriter does
- Are thinking about starting a career as a web copywriter
- Work with web copywriters

It's not a manual that tells you how to write fantastic web copy or seo copy, so if you are already in the field you'll find it a bit simplistic. However, having said that, it's certainly interesting to read through the interviews with the web copywriters Ms. Taylor has identified as experts in the field. What diverse backgrounds and great advice for other copywriters, especially those starting out! And I'm certainly pleased to see us counted among the group, with our focus on online/seo copywriting.

For more information, see the book on Amazon



Search Engine Optimization Blog Article...