If you're like most web site owners, you know being found in search engines is absolutely critical. But you also know that the competition for the top spots is intense.

Developing a thorough linking strategy can give yous site a boost in the search engines. And if you can foster links with the sites that are already performing at the top of your category - bonus! Not only will search engines perceive your site as more important, but you are also likely to benefit from click throughs coming from the site.

Find below some useful suggestions to promote and enocurage links from these top performing sites:

1. Offer a resource such as an e-book as a giveaway the site can use.
2. Participate in forums and discussion boards, including a link to your site in your posts and profile.
3. Write articles that include your profile (and link) as the author and make it available for other web sites and e-zines in your category.
4. Write a favorable review of the target site or a testimonial of a product you are familiar with offered on the target site. Let the webmaster know you've posted it and they may link to it on your site.
5. Offer to trade advertising on the site or in e-zines.
6. Sign online guest books, remembering to include your link.
7. Look for free classified ad sections on web sites.
8. Find out if they offer free directory listings for related resources.

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