At Google, researching keywords for SEO copywriting has gotten a bit easier thanks to their improved feature, Searches related to.

When starting your keyword research, enter some general terms into Google that come to mind - then, look toward the bottom of the search engine results page for their suggestions of related search terms others are using to find related information.

For example, if you're a pool/hot tub supplier, type in "hot tub supplies", which is probably a good general keyword...Google then posts a box at the bottom of the page telling you the most popular related queries searchers are using. In this case, that includes "hot tub spa parts", "hot tub covers", "jacuzzi tub parts", "spa hot tub accessories" and so on.

Why is Google doing this? Well, just making things easier for searchers...Google noticed searchers would refine their search queries with related keywords...so, to produce more relevant results for them, Google started displaying keyword modifiers and related keywords as suggestions - features that allow you to create web copy that can be found by a wider audience and rank higher.

If you're not encompassing a wide range of keywords, Google may rank your page lower than a related one that does, provided all other factors are equal.

So, conduct some of your keyword research with this nifty tool...and plan to work these suggestions into site content. You also may find these suggestions will warrant creating additional pages and content altogether.


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