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Search Engine Optimization - home >> Search Engine News >> Why Are Search Engines Advertising on TV?



Why Are Search Engines Advertising on TV?

Over the past year, Ask.com has dropped Jeeves and carried out a couple of major TV campaigns in an attempt to steal market share from other top search engines. Marketing Sherpa took a look at whether it has worked.

It seems they were able to inch their share of online search up from 3% to 4.5%. Doesn't sound like much, but apparently both Yahoo! and MSN dropped over the year, so it's good news. I'd just like to know how much their revenues have increased as a result of that massive TV spend...

MarketingSherpa projects that Yahoo! and MSN will both launch TV campaigns, too. But I expect that the battle will be won ultimately on the user experience provided, not the media buys.

See data on the TV ad impact of Ask.com commercials here...

Search Engine Optimization Blog Article...


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