The average cost of pay-per-click advertising is rising dramatically. Jupiter Research reported that in 2004 the average cost per click increased from $0.29 to $0.36. And more and more companies are relying on PPC ads for website traffic.
PPC campaigns are a fast way to gain visibility in top search engines. And even beyond generating site traffic, your PPC ads should help convert visitors to paying customers by qualifying the traffic.
Maximize ROI with Pay Per Click and Natural Search
Your
pay-per-click campaigns should reach potential customers who are
closest to purchase. But potential customers visiting your
site vary in their stage of the buying cycle. You may want to reach
those still in the early stages through natural listings.
As your website’s natural ranking improves, we help you decrease reliance on PPC ads and earn a higher ROI for acquisition of customers in all stages of the buying cycle.
We continue to monitor your performance in both organic listings
and PPC ads. This aids in benchmarking and helps refine your bids
and copy so you are constantly moving toward more conversions—and
more profits from efficient PPC bids.
In the winning combination, PPC advertising and natural ranking bring qualified traffic to your website, at minimum cost. We work to find the optimal combination for your business. SEO Advantage provides PPC management services integrated with your search engine optimization strategy, to help you improve the quality of traffic and conversions on your site.
Contact us to find out more about our integrated PPC Management™ services.
If you do decide to handle your own PPC campaigns, SEO Advantage can help you get started. Our setup package includes everything you need so you can take over easily, all for only $500:
If you have a lot of questions or would like an evaluation of your
paid
search efforts, we offer consulting services on an hourly basis
to give you
more flexibility. This does not require purchase of any package.
It includes
telephone consultations where our seasoned experts can guide you
through the
ins and outs of PPC management for only $150 per hour.
We also offer keyword research reports and landing page services to help you make the most of your pay-per-click campaign.
Inquire about free PPC Management™ with qualifying Monthly Max campaigns
Many companies managing their own PPC campaigns pay too much for "curiosity traffic". MarketingSherpa estimates that companies who outsource PPC management to a qualified search engine marketing company experience an average of 25% higher conversion rates, from 5.4% to 6.8%.