PPC Management

Integrated PPC Management™ and natural search marketing

The average cost of pay-per-click advertising is rising dramatically. Jupiter Research reported that in 2004 the average cost per click increased from $0.29 to $0.36. And more and more companies are relying on PPC ads for website traffic.

PPC campaigns are a fast way to gain visibility in top search engines. And even beyond generating site traffic, your PPC ads should help convert visitors to paying customers by qualifying the traffic.

Maximize ROI with Pay Per Click and Natural Search
Your pay-per-click campaigns should reach potential customers who are closest to purchase. But potential customers visiting your site vary in their stage of the buying cycle. You may want to reach those still in the early stages through natural listings.

As your website’s natural ranking improves, we help you decrease reliance on PPC ads and earn a higher ROI for acquisition of customers in all stages of the buying cycle.

We continue to monitor your performance in both organic listings and PPC ads. This aids in benchmarking and helps refine your bids and copy so you are constantly moving toward more conversions—and more profits from efficient PPC bids.

PPC Management™ Services

In the winning combination, PPC advertising and natural ranking bring qualified traffic to your website, at minimum cost. We work to find the optimal combination for your business. SEO Advantage provides PPC management services integrated with your search engine optimization strategy, to help you improve the quality of traffic and conversions on your site.

• Keyword research
• Title and description copywriting
• Bid management
• ROI tracking and reporting

Contact us to find out more about our integrated PPC Management™ services.

PPC Setup Package

If you do decide to handle your own PPC campaigns, SEO Advantage can help you get started. Our setup package includes everything you need so you can take over easily, all for only $500:

• Keyword research
• Enter title and description for keyword phrases (up to 20 phrases)
• Initial bids entered in either Overture or Google
  

PPC Consulting

If you have a lot of questions or would like an evaluation of your paid search efforts, we offer consulting services on an hourly basis to give you more flexibility. This does not require purchase of any package. It includes telephone consultations where our seasoned experts can guide you through the
ins and outs of PPC management for only $150 per hour.

We also offer keyword research reports and landing page services to help you make the most of your pay-per-click campaign.

Inquire about free PPC Management™ with qualifying Monthly Max campaigns

Why outsource PPC campaigns?

Many companies managing their own PPC campaigns pay too much for "curiosity traffic". MarketingSherpa estimates that companies who outsource PPC management to a qualified search engine marketing company experience an average of 25% higher conversion rates, from 5.4% to 6.8%.

Search Engine Optimization with Less Risk, Higher Performance

We are so committed to our work as a search engine optimization company that we have designed the Web’s Best Guarantee™ to back up our promise of performance for our Monthly Max Advantage SEO service. The first search engine positioning model of its kind, our methods and pricing structure ensure your site continues to achieve its online goals. In fact, you don’t pay any monthly SEO Monthly Max Advantage fees until your site is meeting its goals for page 1 and 2 rankings in the 5 most popular search engines. We are accountable – as your SEO firm, we bear the total responsibility for the changing dynamics in the search engine optimization field, to build and sustain your rankings for the long term. This proven search engine optimization approach has gained top results for every one of our Monthly Max Advantage SEO clients. While this service is available on a very exclusive basis, we welcome your inquiry and will help you determine which of our search engine optimization programs is suited for your business.