Optimized press releases are one of the most valuable components of a solid SEO strategy. We’ve seen time and again how online PR efforts can be used to increase a company’s visibility online and communicate more effectively with its audiences.
As the Internet has grown tremendously in the last decade, print media has fallen dramatically - shedding over 270,000 jobs since 2000. When you want to find something, you look online, right? Well, so do journalists who cover your industry.
Optimized press releases raise visibility in the search engines, right where media personnel search for breaking news. Unlike traditional media releases, optimized press release services help your news appear at the top of search engine results pages and on news outlets like Google News and Yahoo News.
The impact of a well-written, optimized press release can be felt long after it’s published. SEO benefits like inbound links build over time and remain in place for as long as you maintain your site, and your release continues to get attention for your business.
Before people will do business with you online, they want to know you’re trustworthy.
Traditional PR firms have long used press releases to help their clients communicate a solid, active presence. But now the opportunities available with emerging media and optimized press releases have increased the value of this tactic for you. Not only journalists and editors see your news now – it also reaches your potential customers and partners directly.
We’ve been pioneering thought leadership on press release optimization for years now. You’ll find us referenced in sources like the BusinessWeek bestseller The New Rules of Marketing & PR. Our blog and knowledge center provide definitive guides for those aspiring to work with online media…
But most important of all, our optimized press releases have dominated search results pages and contributed to successful SEO campaigns for our clients for years. See how we’ve helped this technology company dominate their industry using optimized press releases.
Talk to us today about our press release optimization services and how we can help establish your brand online, accelerate search engine rankings and increase exposure. Simply call 1-800-366-1639 or complete the form to the right and an SEO consultant will contact you shortly.
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