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Local B&B Cuts through the Clutter to Dominate Online Searches

When the Tropical Inn started working with SEO Advantage in 2006, its web site was nowhere to be found in the search engines. Understanding that travelers were researching the destination online before booking accommodations, owners Jane Lowe and Allen Lewis knew the Tropical Inn could reach more customers by increasing its visibility online.

The challenge of local search

It’s tempting to think that small businesses operating within a local geographical area have it easier when it comes to search marketing. But that’s not necessarily true. Take the lodging and hospitality industry in a popular tourist destination like Key West. Google Maps alone shows 766 listings under “key west bed & breakfast”.

When you consider the online competitive environment for locally owned and operated B&B Tropical Inn, you realize they’re up against more than just all the other Key West lodging options. In order to show up on page one of search engines like Google, they have to beat out all the other travel and tourism service web sites that aggregate hotel listings. A tall order for any small business indeed.

More than a search marketing partner to small businesses

SEO Advantage examined all the on-page and off-page elements that needed to be addressed to build rankings for the Tropical Inn. “SEO Advantage came highly recommended by an industry peer we respected,” explained Jane. “Once we started working with SEO Advantage, we saw results almost immediately.” Within months, the Key West bed & breakfast was ranking on the first couple pages of Yahoo!, Google, and MSN for important keywords.

The beautiful little hideaway in Key West continues to dominate searches for terms like “key west b&B”, “key west bed and breakfast”, “key west honeymoon cottage”, “most romantic bed and breakfast in key west”, etc. – all the key terms that visitors looking for a place like Tropical Inn use to research their options before booking their accommodations.

But as any small business owner will tell you, just running the company keeps you so busy that you really need an Internet marketing and technology partner to take care of details in the digital world. Beyond securing and maintaining their top placement in search engines, Jane and Allen have appreciated our affordable webmaster services that allow the Inn owners to concentrate on running their business.

“SEO Advantage understands the needs of a small business,” says Jane. “We have never felt that our business gets neglected because our account is not a big one. Personal service is beyond what would ordinarily be expected. Everyone is a "real person", friendly and accessible. Response to requests is immediate. Follow-through is exceptional. Everyone at SEO Advantage is always on top of new developments and even recommending other things we can do ourselves to improve our presence. We are both impressed and grateful for how involved the entire SEO Advantage team has been.”