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Lisa Banks

Marketing Director

Lisa works with our SEO and website development teams to plan online marketing initiatives, from social media optimization to email marketing and public relations. She consults on best practices for user-friendly web sites, improving conversions to impact leads and sales, and developing brand messaging. Lisa oversees the company’s copywriting and PR functions, and her marketing activities for SEO Advantage serve as testing grounds for emerging media opportunities.

Lisa brings over 10 years of experience in marketing, copywriting and consulting on market development. A native of Canada, Lisa found her way to her current station in Gainesville, Florida, via Tokyo, where she spent several years consulting on communications materials for telecom giant NTT and its wireless subsidiary DoCoMo. Before joining SEO Advantage in 2004, she served as the marketing strategist and senior copywriter at a busy Florida advertising agency and subsequently as a freelance copywriting consultant. Lisa’s portfolio ranges from global CPG companies like Sunbeam Products, Inc. and leading international manufacturers like SPX Dollinger, to local small businesses throughout the U.S. and Eastern Canada.

Ever looking to share her marketing ideas with anyone who’ll listen, Lisa has been profiled in books such as Writing Web-Based Advertising Copy to Get the Sale and referenced in the BusinessWeek bestseller The New Rules of Marketing & PR. Her writing has appeared in industry publications like CE Vision and Diesel & Gas Turbine Worldwide, as well as throughout the Web on niche sites like RoadandTravel.com.

Lisa holds an MBA with concentrations in international business and marketing from Dalhousie University in Halifax, NS, Canada. When off-duty, Lisa can be found planning her next trip abroad or playing sports with her husband and son, trying out new recipes, and studying Japanese and Marathi.

Connect with Lisa on LinkedIn