SEO for Everyday Marketing
Dear {!name}, it's time to take the mystery out of the tactics that are helping businesses build a sustainable advantage in the search engines. This newsletter is intended to empower the everyday marketer with information on what really works in SEO. As always, drop us an email at info@seoadvantage.com or call 1-800-366-1639 whenever you have questions.
* Talk to us about your SEO and online marketing needs
In the Know
Looking for a Search Engine Optimization Firm? How to be sure those
you speak to know what they're talking about
Most small businesses looking to expand their online presence hardly know what search engine optimization is - much less what to ask when looking for search engine marketing services. For a small business, it generally boils down to two questions:
o What is this firm going to do for me?
o How much do they cost?
If you're hiring for a new employee for a position in your company, you look at experience and references...not simply how much they cost and what they say they can do. For whatever reason, this method of screening candidates isn't usually applied to search engine optimization firms.
There's a good reason why one search engine optimization firm may cost more than another... Keep reading to learn what you need to know when you're looking to hire an SEO company...
Recently in the Blog
SEO-e.com
Top Places for B-to-B Advertising
Every year, BtoB Magazine lists the top 50 places to advertise to other businesses. Here are the top ten:
1. Wall Street Journal and WSJ.com
2. Google.com
3. The Economist and Economist.com
4. Yahoo
5. NFL partnerships and advertising
6. TechTarget's network of websites
7. Forbes and Forbes.com
8. CNBC's Power Lunch
9. BusinessWeek and Businessweek.com
10. InformationWeek and Informationweek.com
To arrive at this list, BtoB editors and reporters examined media outlets with both objective and [...]
Read more...
The Perfectly Optimized Page - An Attempt to Explain What Goes on With On-Page Keyword Optimization
As a search engine optimization company ourselves, we know that there's no perfect formula for on-page optimization. Here, Rand Fish of SEOMoz attempts to lay out the perfectly optimized page. While it may not include every single element that goes into search engine optimization, I think his blog post goes a long way toward explaining many [...]
Read more...
Marketing to Manufacturers: 8 Must-Do's for Industrial Marketers
Marketing to manufacturers? Then you should know that industrial buyers are looking online first. Studies show that "90% of industrial buyers go to the Internet at some point during the buying process, and well over 50% start the buying process online", according to [...]
Read more...
Google Spam Chief Gives Insights into NoFollow
It's been widely reported across the blogosphere and discussed among SEO pros in recent months of the surprise announcement by Matt Cutts regarding noFollow links. Basically, noFollow links may no longer work in sculpting PageRank. Google spiders no longer are factoring them in. There's been much discussion as to the affect of these changes - search engine optimization [...]
Read more...
@ SEO Advantage
Have you noticed when you search online that Google and some other search engines show images, video and news results above the usual listings nowadays? Ask us how we can help you use images, video and news to get your online materials in front of more searchers.
About SEO Advantage
SEO Advantage, Inc. is a professional search engine optimization firm that helps
businesses rise to the top of their industries online. Our clients enjoy top rankings on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services. Our multidisciplinary team of SEO engineers, copywriters, and web designers are dedicated to increasing the value of your web site with real business results. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
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