Search Engine Optimization, Online Marketing & Web Development Services

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SEO FOR EVERYDAY MARKETING

It's time to take the mystery out of the tactics that are helping businesses build a sustainable advantage in the search engines. This newsletter is intended to empower the everyday marketer with information on what really works in SEO today. As always, drop us an email at info@seoadvantage.com or call 1-800-366-1639 whenever you have questions.
 
* Access our library of SEO articles / Visit our blog: SEO-e
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* Talk to us about your SEO and online marketing needs
 

Recently in the Knowledge Center

 
Are you thinking about blogging but want to know more before jumping in? Or maybe you've got a blog but aren't sure if you're doing all you can... Either way, learning how to optimize your blog for maximum search engine performance is a good idea.
 
Categories and tags are common features in today's blogging software programs. Not only do they organize posts for easy search and reference, they are helpful in optimizing your blog for the search engines.
 
These tools differ in their use and benefit. Knowing these differences and how categories and tags are most useful will help you structure your blog for easy browsing by users and indexing by search engines and blog directories.
 

Local Search Solution Helps Grab Google's First Page
Featured Case Study

When was the last time you pulled out your local phone book to look up a business? For many, the Internet is a faster and much preferred way to find local business listings. Local search beckons as a gigantic opportunity for companies targeting a specific geographic area.

When it comes to researching a travel destination, the Internet is perhaps used more than any other medium. Tropical Inn Bed & Breakfast knew it had to capture travelers online who were researching accommodations in Key West. See how SEO Advantage works with this small business to help navigate the Internet and stay ahead of a multitude of competitors.
 
 

Questions & Answers from Readers
Tools You Can Use

Question: My website shows up when I search in Google on the name of our business. What else matters in search engine optimization beyond that?
 
Answer: It would be nice if everyone you came across remembered the name of your business. They could just type the name in Google and up would come your web site. But few people are likely to remember it exactly right. And what about all the people who have yet to hear of your business and have no idea of its name?
 
It would be a shame if your website were so limited in visibility online that it ONLY showed up when people entered your business name. Don't you want your web site to show on the first page of Google or Yahoo for other terms, too? There are valuable prospects searching online for businesses like yours--and we've got news for you: they are not all typing in business names directly.
 
The start to any successful SEO campaign begins within finding out what terms are being used online to find businesses like yours. This is when search engine optimization becomes really powerful--when you can be confident that anyone searching on your business area will find your website. That's essentially what SEO (search engine optimization) is all about.
 
 

@ SEO Advantage

Have you noticed when you search online that Google and some other search engines show images, video and news results above the usual listings nowadays? Ask us how we can help you use images, video and news to get your online materials in front of more searchers.  
  

About SEO Advantage

SEO Advantage, Inc. is a professional search engine optimization firm that helps
Awarded Best in Search 2009 by TopSeos.com
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businesses rise to the top of their industries online. Our clients enjoy top rankings on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services. Our multidisciplinary team of SEO engineers, copywriters, and web designers are dedicated to increasing the value of your web site. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
 
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