Search Engine Optimization, Online Marketing & Web Development Services

Does Your Site Pass the Title Tag Test?

You know those words in the top bar of the browser when you’re on a website? You may not have noticed them before now, but you’ll want to pay attention to what shows there for your site from now on.

Those words are from the page’s title meta tag, a part of the code that makes up the page. And while the title tag is just one small part of the code, it plays a really big role.  

Title tags are crucial in getting your site indexed and ranked in the search engines. A title tag tells the search engine what your page is about – and it’s also what displays in search results to represent your site.

Let’s take a look at your title tags now. Pull up your site and look at what appears in the very top bar of the browser.

If you’re seeing generic terms like “Untitled Document”, “Welcome to our Home Page”, “About Us” or “Contact Us” as you click through the pages, it’s time for an overhaul. (Known as stop words or dead weight words, these are so common that search engines ignore them or return search results irrelevant to what the person is looking for.)

If you see just the name of your company or services, your title tags will also need help.

Here’s what you need to do to get those all-important title tags working for you…

How Strong are the Links Pointing to Your Web Site?
Tools You Can Use

High-quality, optimized links pointing to your web site makes up one of the 3 major components of a successful search engine optimization strategy. Depending on the relevance and Page Rank of the linking sites, you can see improvements after targeting the addition of just a few major links.

Directories can be a great way to build that link juice quickly and naturally (if a directory provides the right kind of link, that is, meaning it allows search engines to “follow” the link, etc.)

Here are your picks for this month, direct from SEO Advantage. These directories are optimized and pass along maximum link love:

• sbdpro.com Are you a small business or do you offer resources for small businesses? List your business here.  
• b2bpro.org Do you market your products or services to other businesses? This is where you’ll want to be listed.  
• agent-pro.com If you’re a real estate agent, this directory could be the only source of links you need.  
• mouse-house-tours.com Another for the real estate industry: virtual tours, home listings and real estate agent directory.  
• sbdgraphics.com SEO-boosting directory for graphic and web designers, programmers, printing companies, ad agencies and freelancers.

About SEO Advantage

SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.